40th edition of IPM Essen with numerous highlights

Added on 04 January 2024

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40th edition of IPM Essen with numerous highlights

Photo: IPM Essen

One of the world’s leading trade shows for horticulture will take place for the 40th time at Messe Essen in Germany from Jan-23-26, 2024. More than 1,400 exhibitors from around 50 nations will showcase their innovations in the exhibition areas of plants, technology, floristry, and garden features at IPM ESSEN. The special anniversary edition, with the motto “Our heart beats green”, has numerous program highlights in store for international visitors. Forums, congresses, competitions, tours, live shows, special shows, and other side events will focus on current topics in the green industry, provide new inspiration for the coming business year, and offer numerous networking opportunities.

“The green industry has found its home at Messe Essen over the decades. Here, trade visitors can experience trends, innovations, and product solutions up close and personalize their discussions with experts on current issues of the future. We are very much looking forward to the upcoming event,” says Oliver P. Kuhrt, CEO of Messe Essen.

Numerous special shows invite visitors to find out about current industry topics. In the Green City in Hall 1A, green trade associations will be presenting themselves in the Horticulture Info Centre and will be available to answer questions from member companies. The adjoining educational show “Gardeners can do it!” will shed light on the important and controversial topic of plant protection in 2024.

Hall 1A is also the new home of the IPM Discovery Centre designed by Romeo Sommers in cooperation with the De Haan Group. In guided trend tours, the green specialized trade will receive practical tips for successful POS concepts. The IPM podcast “From the Greenhouse” will celebrate its premiere in the IPM Discovery Centre. A glass studio in the shape of a greenhouse will be the recording location for interviews throughout the trade fair. In addition to the IPM podcast, episodes of other industry podcasts will also be produced here.