Exciting international launch for Harmoniz NL

Since the end of 2023, months of hard work have completely transformed an existing breeding location into a dazzling 21-department test and demo location. Located on the Gantellaan in Honselersdijk, PROOF is where innovative strength comes together, creating and testing novel developments with strict confidentiality. Therefore, when PROOF opens its doors to both local and international public, a memorable event is guaranteed.

During the event, Harmoniz Seeds' guests were also welcomed by PROOF's other two partners – Horti-Tech and Metazet. A few short speeches were followed by a group tour of the new building. The showroom, which showcased dozens of different tomato varieties and concepts, was a feast for the eyes.

Seated at a 75-metre-long table, the guests were treated to a unique experience that included tastings of Harmoniz Seeds' tomato varieties. During dinner, the guests interacted with one another – engaging in interesting conversations and forging new business relationships.

After the main course, Harmoniz Seeds surprised its guests with a surprise act. Dessert was consumed in the reception area, where master mentalist Lior Suchard brought the evening to a climax. Performing his amazing mental feats, Suchard look the guests on an incredible journey through the wonders of the human brain.

Harmoniz Seeds' investment in the PROOF facility is aligned with the company's goal to increase demand for healthier, tastier and better food for all. Through intensive collaborations and inspiring partnerships, Harmoniz works diligently to enhance consumers' year-round eating experiences while addressing growers' dynamic needs. From a breeding perspective, Harmoniz Seeds relies on both hi-tech and low-tech greenhouses to develop products that are available for consumers all year round, regardless of season.

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