Extraordinarily strong season start GROEN-Direkt
Added on 09 February 2024
More visiting customers
Although the huge range could also be ordered via the webshop, more than 80% of customers opted for a physical trade fair visit, a clear increase compared to 2023. Seeing, feeling and comparing for themselves remains an important added value for them. The combination with the 180+ exhibitors of PLANTARIUM|GROEN-Direkt under one roof attracts a wide audience of garden plant buyers, garden centre owners, traders, exporters and industry peers.
Turnover up 11%
By noon on the first day, it was already clear that buyers are confident about the coming spring. Whereas last year's start was somewhat cautious, the figures now showed a much more positive picture. Sales results also remained as good as ever on day two, despite a quieter start. GROEN-Direkt closed the fair with a sales increase of over 11%.
About GROEN-Direkt
As Europe's largest green marketplace, GROEN-Direkt has been bringing supply and demand of garden plants together for more than 25 years. The combination of 30 sample fairs per year and a webshop with up-to-date sample photos allows GROEN-Direkt to offer a very wide and up-to-date range of garden plants all year round. To this end, GROEN-Direkt works closely with 500 specialised growers in the Boskoop region, but also far beyond. Since 2022, GROEN-Direkt has been part of Green Retail Events, the fair organiser of the PLANTARIUM|GROEN-Direkt fair on 6 and 7 February 2024.
More information about GROEN-Direkt, the sample fairs or webshop? Go to www.groen-direkt.nl or call +31 (0)172 21 15 76.
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