IFTF 2024 breaks all records

This year’s International Floriculture Trade Fair (IFTF) is shaping up to be the biggest yet, with record-breaking participation from flower growers worldwide. With over 150 growers representing a 10% increase from last year, this event is truly expanding as a global hub for the floriculture industry. Exhibitors this year will span 13 countries, showcasing a wide array of blooms and innovations aimed at elevating sustainable floriculture practices. So, what’s happening from 5 to 7 November at IFTF?

More South America and Africa

A highlight of the IFTF this year is the increased presence from Africa and South America, with first-time participation from Uganda, which will feature six growers in its own national pavilion. Meanwhile, Ethiopia and Kenya are growing their presence, with Kenya organizing two national pavilions—one from the Agriculture Ministry and another by the Kenya Flower Council (KFC)—along with individual exhibitors. South America is well-represented by 98 Colombian and Ecuadorian growers, emphasizing the importance of these regions in the global floral trade.

Come to Expo Greater Amsterdam in Vijfhuizen

Hosted at the Expo Greater Amsterdam (formerly known as Expo Haarlemmermeer) in Vijfhuizen, Netherlands, IFTF is renowned for fostering industry connections while showcasing everything from new flower varieties and sustainable production methods to technology designed to make operations more efficient. As floriculture continues to focus on sustainability, many exhibitors are spotlighting environmentally friendly practices like water-efficient growing and eco-friendly packaging. Innovation in floral displays is also expected, with florists and floral designers presenting imaginative creations that reflect the latest trends.

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