PopFest '24 Open Days by Pop Vriend Seeds / KWS

From Monday, September 23, to Friday, September 27, Pop Vriend Seeds / KWS will open its doors for the yearly Open Days: PopFest ‘24. This year, PopFest will be the place for entrepreneurs in the food value chain to get inspired and connect with other like-minded individuals across the vegetable industry.

PopFest '24 is organized specifically for professionals in the food value chain looking for new ideas and meaningful connections. Rob Boers, Global Customer Team Lead at Pop Vriend / KWS states: “PopFest ‘24 promises to be fresher than ever. Visitors can expect dynamic fields, our newest solutions in open field vegetables, high-quality discussions and a vibrant atmosphere. And all this is set against the backdrop of the largest spinach demo field in the world.”  

Exclusive knowledge sessions
This year’s PopFest Open Days offer a unique blend of stimulating content and fresh perspectives. To boost interesting and relevant discussions among entrepreneurs in the industry, Pop Vriend Seeds / KWS is hosting a series of knowledge sessions addressing relevant topics in the industry today:

• Red Beet vs. Sugarbeet. What KWS Sugarbeet breeding insights can we apply into Red Beet breeding?
• Waste in the Supply Chain. How can you contribute to a more sustainable food system?
• How to deal with Pythium. An industry-wide approach to finding solutions for Pythium in spinach.

These sessions will be hosted by knowledge leaders and provide valuable insights and takeaways, so participants will leave equipped with knowledge and inspiration to drive their businesses forward.

Sign up for PopFest
The PopFest Open Days will take place at the R&D station in Andijk and can be visited by appointment for customers and relations. If you want to join the PopFest Open Days, contact your Pop Vriend Seeds Account Manager.

Career Breakfast on Saturday, September 28
On Saturday, September 28, Pop Vriend Seeds will open its doors to those who want to explore what the KWS Vegetables journey is all about. From 9:00 AM to 11:00 AM, potential employees are welcome for a special Career Breakfast. This informal event, without any obligations, provides an opportunity for individuals to learn more about the company, culture and people and explore available job opportunities. This event will take place at Andijk, The Netherlands. Pop Vriend Seeds / KWS invites those interested in a new career to join for breakfast and gain insights into the business. To attend, please sign up via this link. 

About Pop Vriend Seeds / KWS

Pop Vriend Seeds is a successful Dutch vegetable seed company, operating in over 100 countries worldwide. We are a proud world leader in hybrid spinach and swiss chard seeds, a major player in bean seeds and we have a growing portfolio in red beet. Since 2019, we are a part of the KWS family. KWS is an European independent and family-owned company based in Germany that focuses on plant breeding for sugar beet, corn, cereals, oil and protein plants, sorghum, catch crops and vegetables. KWS and Pop Vriend Seeds joined forces to chase a common goal: supporting healthy diets by providing innovative and sustainable vegetable seed solutions. One company, one clear mission, the same pioneering spirit. | www.kws.com | www.popvriendseeds.com

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