Selecta one joins Trade Fair 2023 in Aalsmeer

Autumn Friends

Everything is possible! Selecta’s Autumn Friends concept of mixed pots with foliage plants and flowering plants is a highlight in every Perennial assortment bringing colour into the late summer and autumn. Producers, retailers and consumers love the Selecta recommendations for plant combinations. The cultivation of the induvial components is not very demanding, and most mixes are ready to sell after only 8 weeks. The good durability is just one the many advantages. At the Trade Fair Selecta will be presenting mixed pots, containers and the duo combinations named Twinni®.

Pelargonium Tumbao® and Ylenia

Further the current and proven highlights of the Selecta bedding and balcony range will be on display.

Pelargonium interspecific Tumbao® line with their strong colours above dark leaves and great summer performance are quite a sales hit. Ylenia a special variety with spectacularly large flowers in intense red with a pink edge convinces with its outstanding summer and outdoor performance.

Calibrachoa MiniFamous® Oro

Selecta’s MiniFamous® varieties offer you the most extensive range of colours for homogeneous Calibrachoa. The compact Oro Double varieties convince with a round habit, good branching, and double flowers in intensive colours. The Power Sisters, a new intergeneric series that combines the best of the Calibrachoa and Petunia comes in strong: with large flowers and good branching, all varieties show a very good summer performance and a high rain tolerance. Of course, all varieties can be cultivated together.

Verbena Drums®

Verbena Drums® line has everything a modern product requires and has already become a growers’ favourite. Early-flowering and compact with high surface area productivity, strong POS performance and excellent consistent flowering for consumers – Drums® is redefining Verbenas.

Of course, a selection of the current and proven highlights of the Selecta range will also be on display, among them Dianthus, Osteospermum and Petunia.

Poinsettia Christmas Feelings® and Christmas Universe

Not to mention Selecta Poinsettia. For many years now, the Christmas Feelings® family has occupied a leading position in every poinsettia assortment. The Christmas Feelings® family is the market leader throughout Europe. It achieves this market position through its appearance, its quality, which has been awarded many times, and its economic efficiency. Every single variety of the Christmas Feelings® family presents itself with beautiful bracts, strong and healthy roots and is efficient in the use of space.

In addition, there is the very successful new introduction of the last few years - the Christmas Universe®. With Christmas Universe® Selecta continues its long success story in red poinsettias very impressively. With its intense dark red colour, coupled with good foliage quality, upright and slender growth with thick V-shaped stems and good branching, it was the high-flyer in the first season and has continued to develop as a million-seller.

Selecta Cut Flowers

As in past years, Selecta one will exhibit in a joint participation with the cut flowers subsidiary Selecta Cut Flowers and their latest innovations and collections for Carnation, Barbatus and Gypsophila.

Missantic, a Revolution: FLOURISHED IN THE SKIN

The highly attractive Missantic collection with excellent vase life, ideal to fulfil the growing demand in pastel pallets with a modern touch, available in Standard and Spray carnation. Clearly a revolution in colours. “We saw an opportunity to fulfil the growing demand on vintage colours…these tones are highly attractive for new young consumers. We knew we had to listen and give them what they want but keeping loyal to our essence. We are answering to their “revolution” against the normal and usual, they want new textures and colours, and we have them.“ says Daniela Navarro Marketing manager of Selecta Cut Flowers. “It´s a great collection to build and complete any assortment with cool and trendy colours.”

Solandis - the butterfly collection

This single petal carnations are ideal for bouquets as they allow complex combinations and facilitate innovation, while bringing movement and magic to arrangements. Solandis, is the new single petal collection and it is nothing short of inspiring with stems that metamorphose petals into wings not only for flying, but as a canvas for some of the most beautiful, graceful, varied, and enchanting shapes and patterns in nature. These flowers, like butterflies, dance upon carnations, gerberas, chrysanthemum, and an endless mix of flowers in effortlessly contemporary arrangements.

Kiwi Colors, a new collection

Voluminous and hypnotic, ‘provocative at first sight’ the Kiwi collection offers a whole universe that inspires not only the trade, but also florist and end consumers. With the same virtuous as the original Kiwis, Kiwi Colors offers a huge option of bright and eye-catching colours. Kiwi Colors are fully round, easy to use, effortless, and highly versatile premium product perfect for upgrading arrangements at an interesting cost.

Grandtastic Gypsophila

Introduced back in 2022 and now currently grown by growers’ world-wide, Grandtastic is set as the new big-flowered gypsophila in the market with voluminous pure white flowers (11 mm) and exceptionally resilient, withstanding long transportation without water and boasting a superior vase life of 15 days. This variety is characterized by very long branches with impressive flower volume, right from the beginning, concentrated on the top of the stem. Now available is a promotional kit that will provide traders practical tools to express all the USPs of Grandtastic to their customers. The kit is part of the Grandtastic campaign 'A Piece of Art' and includes digital posters, exquisite photography and concrete sales texts which can be easily shared in online shops or social media. The high-quality campaign materials stand out and attract attention on every timeline, boosting sales. Exporters and traders can download the free promotional kit at https://app.swivle.com/?r=eu-west-1#/s/01h1v683092za71j16m64rb7j7/conceptfactoryeu.

Selecta cut flowers will also be exhibiting at IFTF 2023 in Vijfhuizen - International Floriculture Trade Fair at booth B1.08.

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