Successful results for FRUIT LOGISTICA 2024

FRUIT LOGISTICA remains the heartbeat of the fruit and veg business: more than 66,000 visitors, alongside a further 24,000-plus exhibitor staff and 450 media representatives, took part in the show. 2,770 exhibitors presented their innovations. 

This year, FRUIT LOGISTICA again positioned itself as an international meeting place for the industry - four out of five trade visitors came from abroad. With visitors from 145 countries and exhibitors from 94 nations, Fruit Logistica was more international than ever.

The world’s leading fruit and veg industry show brings together the trade’s top decision-makers, with attendance from the entire international value chain. More than 70 per cent of this year’s trade visitors were decision-makers. The opportunity to meet with old friends and new potential partners came at a crucial time, with several major challenges such as cost pressure and climate change continuing to make life tough for the international fruit and vegetable industry.

“So many of the visitors and exhibitors we spoke to said it was a really great feeling to be back at FRUIT LOGISTICA and catch up with so many people from all over the world in one place,” said event director Kai Mangelberger. “For us, that’s a really pleasing result, and makes us even more determined to build on that success. Especially in challenging times like these, face-to-face meetings at Fruit Logistica are more important than ever. With this in mind, it is certainly good news that we will not be increasing stand rental prices in the coming year.”

The participants in this year’s FRUIT LOGISTICA were more than satisfied. According to the preliminary findings of an exhibitor and trade visitor survey, around one in two exhibitors have already concluded business deals during the event.

Moreover, about 90 per cent expect follow-up business to be ‘satisfactory’ to ‘very good’.

Accordingly, the overall assessment of exhibitors was positive: around 9 out of 10 respondents would recommend FRUIT LOGISTICA to others in their business circle, and the same number plan to take part in FRUIT LOGISTICA 2025.

Among trade visitors, business activity was high too. Over 80 per cent were able to secure new business leads, while about one in three were already able to conclude business during the show. 

All in all, the view among trade visitors was very positive. Around 95 per cent of the respondents said their overall impression was good and would recommend the event to colleagues or business partners. More than 9 out of 10 would travel to Berlin again for FRUIT LOGISTICA 2025.

FRUIT LOGISTICA made a good impression with its broad range of products and services, which was rated positively by over 90 per cent of trade visitors. 

Simone Keijzer, CEO, Gearbox

"For us, FRUIT LOGISTICA is an excellent opportunity to talk to decision-makers who want to take a further step towards digitalisation. They can learn about quality control with the help of AI and understand how easily this technology can be integrated into their existing processes."

Simone Keijzer, CEO, Gearbox

"FRUIT LOGISTICA represents the entire production line. This allows us to meet existing customers who are already working with our products. Others get to know us at the trade fair and find the right solutions for their company. We would like to return next year with a larger stand to better meet demand."

Don van Haeff, Sales Advisor, Light4Food

"FRUIT LOGISTICA is the right place for our company to present itself. Our stand is bigger than ever. We meet international customers here and can present our machines to them." 

Cecile Piet-Hage, International Marketing Manager, Aweta

"We celebrated our 25th trade fair anniversary with a big party. The industry has recovered after the Covid pandemic. Our Dutch pavilion is fully booked and represents the entire sector. I can save myself a lot of travelling because there are so many people here to talk to."

Janine Luten, CEO, Holland Fresh Group

"FRUIT LOGISTICA is the right place to present Moldovan products to the international market. The war in Ukraine has made logistics very complicated. Our products have to travel longer distances as we can no longer use Ukrainian harbours. Our producers are looking for new markets, and FRUIT LOGISTICA is a good platform for this."

Vladimir Bolea, Minister of Agriculture and Food Industry, Republic of Moldova

"FRUIT LOGISTICA is important for us because Unica is completely focused on innovation. We have more than 100 products in our catalogue. FRUIT LOGISTICA is an opportunity to present them to the world and our international customers. We have the opportunity to meet old friends and customers and see the innovations of competitors, and it is a good chance to see what is happening in the agri-business sector."

Maribel Amat, Head of Communication and Marketing, Unica Fresh

"It's wonderful to be here again with visitors from all over the world. We are very pleased with the response and the contacts we are able to cultivate here, in two respects: on the one hand, we make new contacts with new business partners here, and on the other hand it is also important for us to meet with the teams of our subsidiaries from all over the world here once a year. Everyone has FRUIT LOGISTICA firmly in their diary."

Benedikt Mangold, CEO, BayWa Global Produce

"FRUIT LOGISTICA allows us to exchange ideas and make contact with potential buyers of products from Zimbabwe. We can discuss the expansion of our co-operation in terms of the quantity and variety of goods with existing customers. We can learn a lot about how other countries market their products and see the latest machinery for production. We also learn a lot about future export requirements, whether in terms of fair trade or sustainability."

Similo Nkala, Director Operations, ZimTrade

"We are promoting our full logistics services at FRUIT LOGISTICA. The trade fair in Berlin is a good opportunity to present these end-to-end solutions to fruit exporters."

Raul Saca, VP Global Vertical Perishables, DP World Logistics

"FRUIT LOGISTICA is not just a trade fair, but a global trading centre where we can meet customers from all over the world and communicate our values. As a small country, we can score points in terms of quality and service. We find customers here who value that. The trade fair has played a major role in increasing our export volume of fresh produce from Portugal. This is not just about trade with Germany. We meet buyers from all over the world and save ourselves a lot of travelling."

Gonçalo Santos Andrade, President, Portugal Fresh

"We recently launched our new AI platform, which has attracted a lot of attention here. Together with our customers we are discussing how we can expand our collaboration, finalise projects and initiate new ones. Many producers and packaging companies are reaching the size where they want to automate their processes. That is why there is keen demand for new solutions at FRUIT LOGISTICA.“

Mitchel Bakker, Manager, Ellips

"All of the important people come to FRUIT LOGISTICA. After the coronavirus pandemic, it is important to meet in person again to rebuild contacts. We had many discussions and did good business."

Georg Kössler, President, VOG Südtirol

FRUIT LOGISTICA 2025 will take place in Berlin from 5 to 7 February 2025.

About FRUIT LOGISTICA

FRUIT LOGISTICA is the leading trade show for the globalfresh produce business and and represents the entire value added chain of the fruit and vegetable sector, from producer to the point of sale. At FRUIT LOGISTICA 2024 more than 2,770 exhibitors from 94 countries displayed their products, services and technical solutions. Some 66,000 buyers and trade visitors from 145 countries took part in the event. The next FRUIT LOGISTICA will take place from 5 to 7 February 2025 in Berlin.

About Messe Berlin
Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.