What to expect at the Greenhouse Growers Expo

Added on 02 December 2022

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What to expect at the Greenhouse Growers Expo

MICHIGAN - Registration is now open for the 2022 Greenhouse Growers Expo, which takes place Dec. 6-8, 2022, in association with the Great Lakes Expo at the DeVos Place Conference Center in Grand Rapids, MI. The Michigan State University (MSU) Extension floriculture team has been working hard to develop an informative lineup of education sessions that cover perennially popular subjects, current issues, and contemporary topics.

With careful advisement from the Metro Detroit Flower Growers Association and the Western Michigan Greenhouse Association, MSU has developed a schedule that includes retail sales and marketing, landscape performance, specialty cut flowers, and a strong set of plant production and integrated pest management topics. These programs feature presentations by a range of Extension and industry experts and are designed for target audiences across the organizational spectrum from entry-level employees to operations managers.

The retail, marketing, and variety sessions cover current trends as well as some classic topics that include social media engagement, variety performance and strategies to boost consumer demand. The speakers this year are a fun group of Michigan greenhouse growers and university researchers including Melinda Knuth from North Carolina State University, Bridget Behe of Michigan State University, and a presentation panel consisting of Andrew Jager from Walters Gardens, Brian Weesies from Mast Young Plants, Greg Michalak and Kristi Challender from Raker-Roberta’s Young Plants, Daedre McGrath of MSU (recorded video), and Olivia Ott and Josh Miller from Four Star Greenhouse (also recorded video). Be sure to catch these sessions: