Vidre+ Technology prolonges the freshness of cut carnations
Added on 03 December 2024
The market for carnations was worth $564M in 2022. According to “The Biology of Carnation” by the Australian Department of Health: “carnations have been the third most traded flower (both import and export) during the five years from 2014 to 2018, behind rose and chrysanthemum.”
“Carnations are one of the most popular flowers, and they are susceptible to ethylene, often resulting in premature flower drop and affecting quality. Our technology aims to neutralize the negative effects of ethylene gas, prolonging the vase life of cut carnations, reducing waste, and addressing environmental challenges. Carnations are currently often treated with Silver to mitigate the effects of ethylene, an environmentally harmful solution.” — states Peter Vriends, Fresh Inset COO.
Testing carnations
The Dutch Flower lab researched how Vidre+™ technology can affect cut carnations. In a detailed study, five varieties of Carnations — red, white, yellow, pink, and dark red. Vidre+™ stickers were applied inside the flower sleeve, just below the flowers. Then flowers were shipped by sea freight from Kenya to the Netherlands. The test included 10 days-long vase-life simulation in carefully controlled conditions, under time-lapse cameras.
Results
The test results after 10 days revealed a significant reduction in ethylene sensitivity in flowers treated with Vidre+™ compared to untreated ones.
Graph: Overall quality of Carnations after 10 days
- Control Group: 20% of flowers demonstrated excellent, with 27% poor and 27% in very poor condition
- 10 cm² Vidre+™: 73% of flowers demonstrated excellent, 7% average and only 20% in poor quality.
Vidre+™ helps maintain carnations in excellent condition for longer. Tests proved it extended petal longevity, improved color retention, and reduced wilting. By extending the vase life of cut flowers throughout the supply chain, Vidre+™ also reduces the amount of unsold or discarded flowers, minimizing flower waste.
Carnations treated with Vidre+™ exhibit:
- Prolonged Freshness
- Improved Aesthetic
- Reduced Waste
Summary
Carnations, after roses and orchids, are the third species of flowers that can be successfully protected by Vidre+™. Research confirms that Fresh Inset’s technology may have a significant impact on the floral industry, making it possible to transport flowers for a longer distance and better answer consumer needs by providing protected and long-lasting flowers.
*DISCLAIMER
The results presented in this press release are based on a single conducted study. Please note that these are preliminary findings. Additional studies may provide further insights and perspectives.
**Source: Research report: 50000837-538-02 conducted by a Flower Lab in the Netherlands, Date: February 2023
***Other sources: OEC.WORLD
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