Inside the high-tech farm where Instagram’s favorite strawberries grow

Added on 16 July 2024

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Inside the high-tech farm where Instagram’s favorite strawberries grow

Photo: Oishii

Oishii’s luxury strawberries can cost upwards of $15 a package. A new robotic indoor farm could make them more accessible.

The most delicious strawberry I’ve ever tasted came from my grandparent’s garden, in Sofia, Bulgaria. It was the size of a gummy, looked like a woodland ruby, and tasted like it had grown in the Swiss Alps. The second-best strawberry came from a vertical farm in New Jersey. It was the color of a white nectarine, sweet and delicate, and it was picked by a robot.