Greenhouse grown Alonna Canary Melons

“We are excited to introduce our second greenhouse grown melon this year. Our innovation pipeline continues to expand to remove the seasonality of fresh fruits & vegetables and believe that new, sustainably grown products like Alonna™ Canary Melons, are doing just that”, said Jamie Moracci, President. Pure Flavor® continues to expand its acreage, most recently in Leamington, ON with the construction of a new, lit crop 40-acre organic greenhouse & 210,000 sq ft, central packaging house to meet the surging demand from its customers. “As we shared when we launched Solara™, the strategic investment in R&D is done to help grow the industry and help increase fresh produce consumption across the board,” added Moracci. 

Pure Flavor®’s emphasis on driving innovation in new product development has seen the launch of two greenhouse grown melon varieties in less than 6 months’ time. Like Solara™, Alonna™ Canary Melons are available in both bulk and multiple packaged formats. Personal in size, weighing approximately 700-800gr, the Alonna™’s lunar like interior provides a refreshing yet crisp & ambrosial experience with every bite. 

“As we expand our product offering and venture into new segments like greenhouse grown melons, we are creating new relationships with both our retail & foodservice partners.  Fruit & vegetable buyers are looking for consistency, not only in their programs, but the quality of the product they source - they want items that are unique, full of flavor, and that they can count on year-round. Alonna™ Canary Melons are the perfect complement to our product offering”, commented Matt Mastronardi, Executive Vice-President. 

A melon for every meal, the exotic flavors of Alonna™ Canary Melons meld effortlessly with fine cheeses, cured meats, mixed berries and honey.  With its lunar like glow & silky texture, the quality & consistency of availability of a greenhouse grown Alonna™ Melon ensures consumers have a flavorful & continuous supply regardless of the season. 

“Canary melons are not your ordinary melon; we spent a great deal of time exploring the various product traits of the Alonna™ Canary Melon to ensure that we crafted the appropriate brand position”, said Chris Veillon, Chief Marketing Officer. “We quickly discovered that it was the melon for every meal; breakfast – snack – lunch – snack – dinner – snack which fits in to our brand product strategy. We need to ensure we are part of every eating occasion, alonna™ checked all the boxes. It’s all about creating more mouth-watering moments for our products”, said Veillon. 

Chris Veillon | chris@pure-flavor.com  Chief Marketing Officer | Pure Flavor® 

Oval in shape, coupled with a vibrant yellow flesh and creamy, lunar-like interior, Alonna™ Canary Melons are greenhouse grown to put paradise in the palm of your hand. Cut into lunar-like wedges for a snack, diced into a salad, or even blended into a mocktail, the tropical allure of this sustainably grown melon inspires culinary magic for any occasion. Grown indoors in climate-controlled greenhouses where it’s paradise 365 days a year, Alonna™ Melons are nurtured with the ideal amount of light, nutrition, and water to deliver the same sweet flavor families love, no matter the time of year. 

The Pure Flavor® team will be exhibiting at the upcoming IFPA Global Produce & Floral Show October 27-29 in Orlando, FL. To learn more about Pure Flavor®’s greenhouse grown melon program, visit Booth 3559 at the show or visit: https://www.pure-flavor.com/ifpa2022/  

Header Photo: Matt Mastronardi, Executive Vice-President. 

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