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This strawberry will blow your mind

Added on 19 March 2024

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This strawberry will blow your mind

THE OMAKASE BERRY is heart-shaped and marshmallow tender, with a scent that calls to mind strawberry scratch-and-sniff stickers and hard candies more than actual fruit.

When Hiroki Koga, co-founder of the vertical farming company Oishii, started knocking on kitchen doors at Michelin-star restaurants with samples in 2018, he was charging over $6 per strawberry. And he sold out.

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Photo by Vino Li on Unsplash

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