MNP / Suntory highlights its new brand identity in 90 seconds

Dutch-based MNP / Suntory, is re-introducing itself with a a fresh, distinguished look and according to comms manager Erwin Giezen there's enough reason to do so.

 "If we look back at our unique heritage which started as Moerheim in 1888 we have already been pioneers in marketing its products since then. Now, almost 135 years later our passion is still to give the world unique and high-quality indoor and outdoor plants which make the modern consumer happy and the world more colourful, as we highlight in the video. Besides that, we always want to create new markets, instead of supplementing existing ones."

Giezen says the company's new, 'the plant pioneers' tagline embodies the company's visionary and entrepreneurial spirit. "The coming years will be approached with a new awareness and a proud and outspoken communicative attitude: our new motto is to stay critical and modest but talk more often about milestones and successes achieved."

MNP / Suntory embarked on a new 'house of brands' strategy putting power brands such as SurfiniaŽ, SundavilleŽ, GranviaŽ, PrincettiaŽ, SurdivaŽ, SenettiŽ and BeedanceŽ under one roof.

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Image Courtesy of AIPH

Source: AIPH