One Flora Group and Connecting Lilies collaborates

Added on 11 September 2022

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One Flora Group and Connecting Lilies collaborates

AALSMEER, Netherlands: One Flora Group, distributor and importer of fresh cut flowers and plants, and Connecting Lilies, a business alliance incorporating three major Dutch cut lily nurseries, have announced a collaboration to develop and market a vast range of lilies.

Through the agreement, effective 1 July 2022, One Flora Group and Connecting Lilies have created an excellent collaboration, combined expertise, and a more efficient organisation. It also allows the companies to expand their horizons with geographic diversification. The new partnership will give customers additional purchasing options, an increased level of service and a far wider diversity of lily offerings.

One Flora Group emerged in June 2022, when Groenland Holding, consisting of Celieplant, Bouquetnet, Bloominess and Greenpacker, and L&M Group announced their merger.

One Flora Group combines the experience, expertise and supply networks of cut flower and houseplant specialists Bloominess, Bouquetnet, Celieplant, Direct Flower Solutions, Spira, VE Bloemengroothandel, Waxed Roses Sensation, FlowerFactory, Greenpackers Bloominess, Greenpackers Bouquetnet, L&M Transport, L&M Rijnsburg, Lilies Direct, Zami, and Growing Together.

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Photo created by Olga Nayda - Unsplash