HarvestHold Fresh for postharvest quality

Added on 21 October 2022

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HarvestHold Fresh for postharvest quality

Windset Farms and Verdant Technologies announce a partnership for the use of Verdant’s postharvest shelf-life extension solution, HarvestHold Fresh. The companies will partner on a retail pilot for tomatoes-on-the-vine supplied from Mexico into select retailers in the U.S., with the intent to expand into additional locations. Windset Farms is an industry leader in utilizing state-of-the-art technology and sustainable growing practices to supply consistent, high-quality produce to the marketplace.

Growers worldwide have experienced pressure to meet demand while combating increasing consumer expectations, higher input costs and supply chain troubles. “HarvestHold Fresh is another avenue to explore that addresses the shelf life of fresh produce,” said Jeff Madu, Windset Farms vice president of sales. “The decision to move forward with this initiative aligns with our commitment to continuously look for ways to improve the customer experience through innovation and sustainability practices. We are very pleased to partner with Verdant for this retail pilot.”

In a previous trial with HarvestHold Fresh, Windset Farms tomatoes were treated and shipped from Central Mexico to British Columbia, Canada. At the end of the 22-day trial, results showed significant benefits in firmness, reduction in decay, improved visual appearance and longer shelf life.