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Dubai-based Floranow carves its place in the global cut flower market

Added on 18 April 2024

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Dubai-based Floranow carves its place in the global cut flower market
Photo: AIPH

FCI interviewed Dubai-based Charif Mzayek, who, back in 2016, founded Floranow, a global, B2B e-commerce platform that connects wholesale flower growers to buyers.

The B2B e-commerce marketplace enables sellers to reach more customers than possible and presents buyers with a broader assortment than the traditional wholesaler.

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