The 2024 CEA market: What happened?

Added on 02 October 2024

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As consumers, do we care if specialty crops are grown in a controlled environment? Do we care if the process is sustainable? Do we care if crops are locally grown?

Last year we stated that we must move forward with the idea that we are resetting our perspective, expectations and any preconceived notions about our shared industry. While we were right in the idea of a reset, we did not realize how big of a reset we would experience.

The reality is that 2024 is seeing a reset of everything. From those in ornamental horticulture to those in greenhouse vegetable production and cannabis, we are seeing a general reset in everything from labor to financing to expectations of sales.