Shiseido introduces the first vertical farm beauty brand Ulé

Shiseido has unveiled a new beauty brand Ulé, focused on botanical, conscious beauty. The brand grows its plant ingredients at the Ulé Eco-Farm, near Paris, to ensure the purity of the ingredients and supply chains that are as short as possible.

Lindsay Azpitarte, the creator of the brand, has worked at Shiseido for ten years and began the development of Ulé in 2019, with Shiseido Group's support. She followed an intrapreneurial path with her project and brought in expertise from inside Shiseido to create a new, innovative brand that resonated with consumers' needs today.

Indoor and high-tech, the vertical farm is an agricultural and technological breakthrough in terms of eco-responsibility, efficiency and safety. The technology also allows for full traceability of the plants.

"We are the first skincare brand to create the future of botanical beauty powered by vertical farming. Here in France, we cultivate and extract ultra-potent whole plants from around the world at our proprietary Ulé Eco-Farm. This allows us to maintain the shortest supply chain possible and lessen our environmental impact while ensuring the freshness of our plants," says Lindsay Azpitarte, New Brand Development Vice President from Ulé.

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Photo: Dr. Suvi Haimi, CEO and Co-founder of Sulapac. Courtesy of Sulapac

Source: My New Desk