New consumer campaign: the grower as expert

New consumer campaign: the grower as expert

Lots of people want greenery in their homes, but not everyone knows how to get started. A recent study shows that young people in particular are hesitant to buy house plants because they think they’re hard to care for.

To help remove this obstacle, we’re launching a new campaign in the Netherlands, France, Germany and United Kingdom. We’re using practical care videos to show how easy and fun it is to care for plants. This means we can help consumers develop green fingers and feel confident when getting started!

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