Tampa-based feed and garden supply center supports Ukraine

When Marissa Byrum and the rest of the team at Shell's Feed & Garden Supply heard about the Russian invasion of Ukraine, they decided to spring into action. It's in the business' nature to give back, as the Tampa, Florida-based company usually chooses one or two charities to support every year, but this cause was urgent.

"Usually we find a local charity, but with everything, all of that tragedy going on in Ukraine, Mr. Shell [owner and president] was really moved and motivated to do a different kind. So, we decided to look for a charity that supported the people of Ukraine trying to flee from war — short of wanting to grab a flight and go over there ourselves and pitch in, which would be dangerous," Byrum says.

Shell's Feed chose to support the American Red Cross in their fundraising efforts, and for every 1-gallon plant in a 1-gallon pot sold March 17-19, the business donated $3. Once the fundraiser ended, Shell's Feed matched the donation from the plant sales.

"We ended up raising just about under $600, which doesn't seem like a lot, but that means about 80 people bought at least one plant," she says.

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Source: Greenhouse Management