Bloomin' Easy gives plant lovers augmented reality experience

Added on 27 March 2024

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Bloomin' Easy gives plant lovers augmented reality experience

Image: Bloomin’ Easy

Bloomin’ Easy has become the first ornamental plant brand to give consumers the ability to use augmented reality (AR) to experience top varieties in any space on their mobile device.

The brand went live with AR for its top 10 shrub varieties through bloomineasyplants.com and bloomineasywholesale.com just in time for the 2024 spring season.

By spring 2025, Bloomin’ Easy aims to offer augmented reality for more top sellers from its collection of exclusive, improved, low-maintenance shrubs and perennials within its Care+ smartphone app and branded variety tags.