How to get the most out of your greenhouse forecast
Added on 04 October 2023
In these times, a grower without a forecasting process is flying blind, without instrument backup. Would a forecast have changed the outcome for a grower who didn’t have one? I believe so.
What Is a Forecast?
Simply put, a forecast is a prediction of future values or quantities. Values such as sales quantities, sales revenue, profits, or costs related to your operations are all fair game for forecasting.
A good forecast is not a guess at these future quantities, but a data and scenario-driven calculated, statistical outcome where the best experience, knowledge, data, and customer/market information drive cogent assumptions and plans for future states (learn more in a recent Greenhouse Grower Executive Series presentation here).
Forecasts are driven by assumptions: data from prior years, market and business trends, and changes in pricing. Forecasts go awry when an assumption is wrong. These need to be published with the forecast.
Image by freepic.diller on Freepik
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