Upward Farms adds to marketing and sales team

Added on 04 July 2022

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Upward Farms adds to marketing and sales team

Philip McGraw is the new Area VP of Customer Development, while Kerry Powers is the company's new Senior Director of Brand Building.

Upward Farms, an aquaponic vertical farm,, announced in a press release two new hires on its marketing

Per the release, Philip McGraw has been hired as Area VP of Customer Development and Kerry Powers as Senior Director of Brand Building. McGraw and Powers, per the release. "both bring a wealth of experience within the consumer packaged goods (CPG) industry and will help support greater brand recognition and expansion into new sales channels. Both will report to Eric Greifenberger, the company's Vice President of Marketing and Sales.

"We are thrilled to welcome Philip and Kerry to the Upward Farms Marketing & Sales team," said Greifenberger. "With more than 20 years of experience in sales and managing cross-functional teams, Philip will help us bolster our marketing efforts and identify new sales opportunities for Upwards Farms' product line of microgreens and fish." "Kerry is an expert in eCommerce and Omnichannel marketing and will support the continued growth of wider product availability and direct to consumer brand marketing."