VertiFarm show invites retailers to Retail Day

Messe Dortmund will be holding the very first VertiFarm - the international trade show covering innovative, sustainable cultivation and breeding methods of the future - between 27 and 29 September 2022. Alongside the show's conceptual partner, the Association for Vertical Farming (AVF),  the German Agricultural Society 'DLG' has now also been recruited as partner for this year's supporting programme on transforming agriculture.

Dortmund, 20 September 2022 - Visitors to VertiFarm, the new international trade show covering innovative, sustainable cultivation and breeding methods of the future, can expect a comprehensive international showcase and a wide-ranging supporting programme: At the Retail Day on 28 September 2022 between 11:00 and 14:30 hrs, retailers will be offered a host of usable, practical information on innovations and trends, the state of the market, business models, financing options and consumer expectations.

VertiFarm 2022 will showcase a wide variety of solutions, product innovations and systems for sustainably and locally produced food. In view of vulnerable supply chains and rising energy prices, this is set to become increasingly important, especially for food retailers. What are the current obstacles? What potential do the various models offer? What overall environment needs to be created? The Retail Day will give retailers answers to these questions - backed up by real-life examples - from numerous high-calibre speakers.

Using sustainability as an opportunity
Jelena Nikolic, Project Manager for the German Retail Association's Climate Protection Campaign and co-organiser of Retail Day 2022, explains: "Climate and resource protection, energy efficiency and sustainability are priority issues that retailers are facing. We will be using the Retail Day at the new VertiFarm trade show to give retailers an information event where they can find out about this new sector of the economy and learn about the economic benefits to their businesses." 

Markus Kaluza, Head of Public Relations & Project Management at the NRW-Westphalia-Münsterland Retail Association and also organiser of the Retail Day, takes a similar view: "Generation and consumption of energy is an important issue for the retail sector. Our retail association is supporting member businesses as they move into a climate-friendly future. Growing fresh food in close proximity to densely populated urban areas is one way retailers can make a sustainable and economical contribution to climate protection, and win the hearts and minds of customers into the bargain. At the new show, retailers will be able to experience all aspects of the future potential offered by vertical farming."

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Initial overview of the Retail Day 2022 programme

11:00 hrs        Brunch - with an introduction to the opportunities of vertical farming for food retailers

11:45 hrs        Guided tour of selected suppliers

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12:30 hrs
PANEL DISCUSSION - Year-round assurance of regional produce in food retailing - challenges and opportunities for vertical farming
with Claas Ahrens from VGreens
Stefan Thabe from Dortmund Municipal Authority
TBA from DLG - the German Agricultural Society

13:00 hrs:
Best practice examples & feasibility of VF in the retail sector - Architecture
Friedrich Ludewig, Founder and Director of ACME

13:15 hrs:
Best practice examples & feasibility of VF in the retail sector - Construction
Klaus Wiens, Functional Area Manager, Branch Construction at German retailer REWE

13:30 hrs:
Best practice examples & feasibility of VF in the retail sector - Energy efficiency
Elise Djoufac Woumfo, Energy Consultant for Residential and Non-Residential Buildings

13:30 hrs                                                                                              
Best practice examples & feasibility of VF in the retail sector - Safeguarding supply of foodstuffs
TBA from DLG - the German Agricultural Society

14:00 hrs
Final round-up featuring the speakers
Elise Djoufac Woumfo, Energy Consultant for Residential and Non-Residential Buildings                 
Klaus Wiens, Functional Area Manager, Branch Construction at German retailer REWE
Friedrich Ludewig, Founder and Director of ACME, Architect

Further details and a complete programme overview will be updated regularly on the website.

Discover more now and secure your ticket
There are several ticket options to choose from for your visit to VertiFarm. Members of the Retail Association will be given a free visitor ticket to the show and to the Retail Day on 28 September 2022!

Use access code KLIMASCHUTZOFFENSIVE to obtain a free day ticket

All the latest key information, updates and developments concerning the show can be found on LinkedIn, Facebook and Instagram, on the show's website and via newsletter.

Photo by Petr Magera on Unsplash

Source: HortiBiz