Why we can't afford to be complacent about our Future

"We can't afford to be complacent and should grasp the opportunities presented to us through innovation and, in particular, agritech, to evolve and grow," says Nigel Jenney, Chief Executive of the UK's Fresh Produce Consortium.

"This is a fundamental challenge for the sector," he continues "and it certainly must identify proactive solutions to several considerable and ongoing challenges.

"The FPC has worked with its members to develop innovative new solutions for the industry," he explains.

There needs to be a fundamental shift in the perception and overall infrastructure of our food supply system.

"They lie in making agriculture 'smarter' by developing and adopting the new technologies and innovations that can dramatically enhance productivity and reduce its high labour demand and by making the various sectors more attractive to a new generation."

"FPC has been pro-actively looking at new ways to bridge the disconnect between the next generation of agricultural and horticultural workers and the perception of the industry as a whole and we believe we've found some vital solutions" he explained.

"There needs to be a fundamental shift in the perception and overall infrastructure of our food supply system.

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Source: Agritech Future