Portuguese cannabis underscores Fluence’s EU presence

Added on 22 February 2023

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Portuguese cannabis underscores Fluence’s EU presence

It’s not just about North America for the Signify-owned Texas company, which to some extent is competing against a sister horticultural group at Signify for lighting jobs on both continents.

Austin, Texas–based horticultural lighting firm Fluence has racked up several cannabis wins in Portugal, further demonstrating that it is willing and able to do business in Europe, where it competes against its sister group at Signify.

Fluence announced that it is now supplying lighting to 11 of the 20 growers that Portugal has licensed for medicinal cannabis. While some of those customers signed on with Fluence prior to Signify’s agreement to acquire the U.S. outfit, others are more recent.

Fluence also noted that it is working with “several additional companies that are currently seeking licensing” in Portugal, where cannabis regulations are comparatively progressive.

Signify agreed to acquire Fluence in December 2021. The acquisition raised questions about how the Texas company would fit in at Netherlands-based Signify, which already had a horticultural lighting group called Horticulture LED Solutions, selling product under Signify’s Philips banner.