Greenhouse-grown flavor front and center in new e-mag

The new eMagazine release is a celebration of spring, packed with interesting articles on greenhouse vegetable growing and product reviews to delicious recipes for consumer & trade audiences alike.(Photo courtesy Pure Flavor)

"The idea behind the Live DeliciouslyŽ eMagazine is to deliver relevant, interesting and mouth-watering content in a single convenient digital format that you can flip through on your smartphone, tablet, or laptop", said Chris Veillon, Chief Marketing Officer. 

Chris Veillon, chief marketing officer. Courtesy of The Packer

Following the successful launch of its first edition Holiday Guide just before Christmas, Pure FlavorŽ is developing a quarterly digital marketing strategy that delivers engaging content promoting not only the brand but the key products Pure FlavorŽ grows year-round. 

"Our Live DeliciouslyŽ eMagazine is a one-stop-shop where consumers can learn about new products & how to use them or discover their next favorite recipe but more importantly, be informed in regard to important topics that relate to greenhouse growing & sustainability and the supply chain benefits in removing product seasonality", commented Veillon. 

Beginning with an in-depth tour of one of their Leamington, Ontario greenhouse operations, the grower shows it continues to innovate. Pure FlavorŽ continues to be inundated with requests from consumers on social media and by email asking about the greenhouse growing process. "Consumers want to be more informed on how their vegetables are grown and who grows them," said Veillon. "So, we're taking them on a tour to show what really goes into every single vegetable, regardless of the season. 

The tour culminates with a look at the new Cloud 9Ž Tomato, itself an innovation in flavor and a 2021 International Taste Institute Award winner. Recipes like Tomato Feta Pasta, Caprese Stuffed Mushrooms and Sweet Tomatoes & Scallops show just how mouth-watering this new award winning tomato really is. 

Throughout the eMagazine, Pure FlavorŽ delves into topics on consumers' minds with articles about Mindful Eating and Sustainability, a definitive guide on "Cucumber 101," a spotlight on their Georgia Grown and Organics programs, and, of course, many more flavorful recipes. 

"Between our talented team in-house and our vast network of influencers throughout North America, we're able to explore endless avenues with recipes of all different styles and cuisines that fit a multitude of lifestyles and food preferences," said Veillon. 

"The variety in the Spring issue is really quite impressive - every recipe you find in our Live DeliciouslyŽ eMagazine has been chosen to highlight the unique qualities of each product. We want consumers to be well informed for when they get to the grocery store, they are picking the right product for the right purpose", commented Veillon. 

Source: The Packer

Source: The Packer