Source.ag and Axia Vegetable Seeds announce their partnership

Source.ag and Axia Vegetable Seeds announce their partnership

AMSTERDAM — The new partnership enables Axia Vegetable Seeds to streamline trial registration for the Demo departments and optimize cultivation strategies with Source.ag’s solutions.

Source.ag, the provider of AI solutions for vegetable growers, today announced its partnership with Axia Vegetable Seeds, an innovative seed breeding company specializing in high-yield vegetable hybrids. As part of this collaboration, Axia will integrate Source.ag’s solutions into its Demo Greenhouse to increase its operational efficiency.

"With a shared vision of continuous innovation, this partnership supports Axia Vegetable Seeds' internal Demo by enabling high-quality data analysis. By digitizing and visualizing crucial data, Source.ag helps Axia Vegetable Seeds support and advise growers to maximize the yield of our varieties," said Cees Maan, Cultivation Coordinator of Demo Greenhouse.

Axia is pushing the boundaries of vegetable breeding and we are thrilled to welcome such an innovator on board. By combining our advanced technologies with Axia’s world-class breeding expertise, we will empower growers to achieve unprecedented yields through high precision and data-driven insights,” said Rien Kamman, CEO and Co-Founder at Source.ag.

Source.ag is at the forefront of AI-powered horticulture, redefining how decisions in greenhouses are made. Using cutting-edge AI models, Source.aghelps commercial greenhouse growers optimize resources and maximize yields by predicting plant growth under various conditions. With Source.ag’s solutions, growers can create an exact virtual replica of their operation to simulate thousands of potential strategies in thousands of potential seasons with AI. This moves risks traditionally associated with greenhouse growing to the virtual world, enabling growers to determine the best course of action.

Globally, more than 300 commercial greenhouses covering over 1800 hectares in 19 countries rely on Source.ag’s AI solutions, collectively producing fresh vegetables for over 60 million people worldwide—a number that continues to grow. 

About Source.ag

Source.ag is accelerating access to fresh fruit and vegetables by empowering the world’s growers with AI. Founded in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CPO), Source.ag has brought together a team of experienced engineers and plant scientists and has partnered with the world’s leading growers to build the sector’s most advanced AI. Its AI solutions can simulate plant behavior for defining and implementing optimal cultivation strategies, taking into account millions of data points on climate, biology, and resources. By enabling more growers to operate more facilities more efficiently through pioneering tech, Source.ag is making covered greenhouse agriculture accessible, profitable, and globally scalable. Together, we’re on a mission to feed the world, in a climate-resilient and resource-efficient way.

About Axia Vegetable Seeds

Axia is an innovative breeding company, specialised in creating vegetable seeds for protected crops. We run a dedicated program for heated greenhouses, with or without artificial light. Our breeding programme is characterised by a strong focus on taste and healthy ingredients, with a very high yield. 

The philosophy behind the start of Axia is a strong drive to create new and innovative vegetable hybrids, that excel in the fields of both quantity as well quality. In other words: this means an exceptional taste and a surplus of healthy ingredients in good harmony with a very interesting high yield. In order to realise this ambition we use the latest techniques and facilities in the field of research and development.

In our state-of-the-art research centre in Naaldwijk a team of highly experienced professionals collaborates in developing and breeding new varieties that are a promise for the future. In addition we run a major tomato breeding programme in our branches in China, Thailand and Italy.

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