Hans van Ree is new CEO of three horti companies

All three of these companies, who are part of Dutch Flower Group, have dedicated account teams who focus on serving a specific selection of European multiple retailers. The collaboration established last year enables more effective and efficient operations moving forward.

More recently, back-office activities have been integrated under a new umbrella name, The Floral Connection'. The next phase will be to concentrate on integrating operational and commercial aspects.

This will be overseen by a new CEO, with current CCO Hans van Ree taking over from Sjors van Gemert as CEO of Bloom, Green Partners and Greenex, from 1 April.

Via mutual agreement, Sjors van Gemert will be leaving the organisation.

Photo: Hans van Ree (CEO)

Source: Goedemorgen