Pure Sunfarms launches grower-led 'Trials' program

Added on 28 June 2024

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Grower-led 'Trials' program

DELTA, British Columbia - Pure Sunfarms Corp. (“Pure Sunfarms”), a wholly owned subsidiary of Village Farms International, Inc. (Nasdaq: VFF), announces the launch of ‘Trials by Pure Sunfarms', an innovative program aimed at offering consumers limited batch, ‘Trial’ cultivars for the first time. This program will be launching exclusively to consumers in Pure Sunfarms’ home market of British Columbia (“B.C.”).

‘Trials by Pure Sunfarms’ is a grower-led initiative aimed at bringing consumers exclusive access to limited-release strains. Created by its expert cultivation team as part of the company’s trialing process, each cultivar featured in Pure Sunfarms’ Trials series is carefully selected for its unique expressions and special characteristics—such as aromas, colour, and bud structure.