Someday your jeans could be grown in a greenhouse

Added on 03 June 2024

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Someday your jeans could be grown in a greenhouse

Photo: G-Star Raw

Dutch denim label G-Star Raw partnered with researchers to grow cotton for denim in a greenhouse. It might be the future of fashion.

Over the past few years, Patagonia, Citizens of Humanity, and Christy Dawn have started sourcing cotton from farms that use regenerative agriculture methods. But soon, sustainable fashion brands might also consider cotton from another source: a greenhouse. Dutch brand G-Star Raw wants to turn this into a reality.