Growers gaining market share in leafy greens

Added on 25 May 2023

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Growers gaining market share in leafy greens

The leafy greens market ebbs and flows with the weather, says Brian Cook, President of Local Bounti. Due to heavy rains in California’s Salinas Valley in March, there may be a reduced supply of leafy greens.

“We wish the best to the folks out there fighting the good fight,” Cook says. “But it looks like they will be missing some planting in the Salinas area. We will probably see a reduced amount of availability out there in traditionally-farmed lettuce.”

Cook says one benefit of growing in a controlled environment is the surety of the supply chain. Local Bounti is always seeking more shelf space at grocery stores, but as a hydroponic leafy greens grower, it can also help fill in the gap when there are unexpected weather conditions.

While there has not been a significant impact on prices yet, the adverse weather that California has faced will likely affect pricing in 2023, says Viraj Puri, CEO and Co-founder of Gotham Greens.