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This year's theme, ‘Passion’, reflects the GreenTech community's dedication to plants, people, and technology. Through storytelling and side events, the trade show aims to expand networks, deepen commitment and inspire innovation. From plant-based food to knowledge-sharing, passion drives innovation and therefore the industry to the next level.
What visitors can expect
Attendees will have the chance to learn from industry leaders, participate in discussions, and network with professionals dedicated to horticulture. The latest trends and innovations can be explored at various stages of the knowledge programme, such as: Vision Stage, Data & Tech Stage, Crops/ VF Stage, Medicinal Plants Stage, Deep Dive Stage and Insight Stage.
Selection of the knowledge programme
- Vision Stage: Tuesday 10 June, 12:00 - 12:45: ‘Change, how to mitigate extreme weather events’ by Athanasios Sapounas (TNO), Jouke Campen (Wageningen University & Research) and Jorik Bremer (CRISPR)
- Vision Stage: Tuesday 10 June, 14:45 – 15:30: ‘The output of Horticulture should be the input of hospitals…. VEGGIES!’ by Ed Smit (EatThis)
- Data & Tech Stage: Wednesday 11 June, 12:00 – 12:45: ‘ New pathways for pest and disease Detection’ by Jos Ruizendaal (Wageningen University & Research), Edwin Kroon(EKYW) and moderated by Kirsten Leiss (Wageningen University & Research)
- Crops/ VF Stage: Wednesday 11 June, 12:45 - 13:30: ‘Growing Coffee in the Netherlands: A bold experiment’ by Alex van Klink (HAS green academy)
- Vision Stage: Thursday 12 June, 11:15 – 12:00: ‘Greenhouse of the Future’ by Mattias Karls (Direct Carbon), Ilias Tsafaras (Wageningen University & Research), Egon Janssen (TNO) and Henry Gordon – Smith (Agritecture)
Side events
- Tuesday 10 June: ‘GreenTech Innovation & Concept Awards 2025’. The winners in the categories Innovation and Concept will be announced during the official opening.
- Wednesday 11 June: 12:30 – 15:00: ‘Power Day’: ‘Passion for growth - harnessing AI in Cultivation’. Industry leaders are invited to take the next step in horticulture, where strong leadership and a clear vision is needed. A connecting afternoon, including an inspirational speech by an AI expert, round-table discussions, and lunch.
- NL Pavilion: The Dutch horticultural sector will showcase the latest Dutch start-ups, their best practices and build connections between incoming country delegations and the Dutch business community. Organized and supported by the Ministry of Agriculture, Nature and Food Quality, Dutch Enterprise Agency, Topsector Horticulture & Starting material, Municipality Westland, AVAG, World Horti Center, Dutch Greenhouse Delta and GreenTech.
Innovation Zone
Visitors can explore the Innovation Zone on the show floor, featuring the Renewables Hub, Robotics & AI Lab, opportunities to connect with the latest start-ups, and a showcase of the nominees for the ‘GreenTech Innovation & Concept Awards 2025’.
Routes
On the exhibition floor, visitors can follow the routes of exhibitors with the following themes: Vertical Farming, Robotics, Renewable Energy, Medicinal Plants, AI and Organic.
More information at: https://www.greentech.nl/amsterdam/.
Registration policy Visitors
GreenTech is offering a 3-day entrance ticket €99 excl. VAT per person, up to and including 7 June. After 7 June, the rate will be €125. For an additional fee, upgrades such as a Premium, Power Day and Fun package, are offered. More information and registration at https://www.greentech.nl/amsterdam/tickets.
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