New collaboration on begonia breeding

New collaboration on begonia breeding

Syngenta Flowers announced on Dec. 15, 2020 that it has entered a global breeding collaboration with McLeod Valley Greenhouses, Whitecourt, Alberta, Canada.

McLeod Valley will work exclusively with Syngenta Flowers to breed and develop innovative begonia genetics for Syngenta Flowers' global markets.

McLeod Valley's breeding brings innovative genetics and groundbreaking varieties to modern begonias.

The new collaboration will support Syngenta Flowers' strategic plan to grow and transform the vegetative begonia category.

"McLeod Valley's breeding is truly cutting edge and sets a strong foundation for Syngenta's continued growth in the begonia class," said Mark Schermer, Global Head of Syngenta Flowers.  "Cathy Knoblauch's vision for the potential of this genus, and her accomplishments thus far, bring much excitement to Syngenta Flowers and our customers.  We are so excited to take this next step to represent this breed worldwide with Cathy Knoblauch and Grant McDonald of McLeod Valley Greenhouses."

This agreement will allow Syngenta Flowers to have exclusive global rights to produce and market McLeod Valley's innovative begonia genetics.

This collaboration on vegetative breeding will complement the existing class-leading seed Begonias at Syngenta Flowers, such as the innovative Tophat begonia series, launched in 2018.

McLeod Valley Greenhouses and Syngenta Flowers aim to launch their first varieties in the coming seasons, as continued research and trialing are completed.

"We are delighted to be working with the dedicated and professional team at Syngenta Flowers.  We look forward to many years of collaborative efforts to bring to the market a range of easy-to-grow, versatile and beautiful new Begonia hybrids," said Cathy Knoblauch, owner of McLeod Valley Greenhouses.

To learn more, visit www.syngentaflowers-us.com.

Photo by Christin Noelle on Unsplash

Source: Greenhouse Product News

Source: Greenhouse Product News

Share