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Strengthening Enza Zaden's market presence in China

Added on 21 April 2025

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Strengthening Enza Zaden's market presence in China

Enza Zaden is taking the next step in its go-to-market strategy for China. While Enza Zaden continues to work closely with the trusted local distributors, Enza Zaden is now expanding its focus to include the fast-growing high-tech horticulture sector.

To support this growth, Enza Zaden welcomes Ruifang Wang as its new Sales Manager China. She brings extensive experience in the seed industry, from product development to strategic management, and has a strong network in China’s high-tech greenhouse segment.

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