Valoya hires new VP for North America

With extensive experience in horticulture and business development, Eaton will be tasked with driving Valoya's growth in the North American market.

He will be responsible for driving sales in crop science, cannabis cultivation, vertical farming and greenhouse applications. Additionally, he will further develop Valoya's North American reseller network within the cannabis market, as well as establish a local team.

Eaton will closely collaborate with existing customers, research partners and distributors, to enable a wider access to Valoya's high-end LED solutions within the N.American market.

Eaton's horticulture industry experience includes sales positions at two horticultural LED lighting companies. He has a deep understanding of the horticulture lighting applications as well as the competitive landscape in North America.

Photo: Wes Eaton. Courtesy of Greenhouse Product News

Source: Greenhouse Product News

Source: Greenhouse Product News