GreenV to acquire a 100% stake in Green Simplicity

Added on 12 June 2023

Tags

GreenV to acquire a 100% stake in Green Simplicity

GreenV, the internationally operating group of horticulture suppliers, will acquire a 100 per cent stake in Green Simplicity, as per an agreement reached by the parties. Financial details of the transaction were not disclosed.

The relatively young knowledge and technology company Green Simplicity, founded in 2014 and based in Andijk, the Netherlands, employs eight people. Green Simplicity Research delivers research systems to help clients determine the ideal growth conditions for crop cultivation in a fully controlled environment. Green Simplicity Concepts is primarily concerned with concept development and the practical realisation of systems for large-scale controlled daylight-free cultivation.

Green Simplicity currently serves approximately 250 customers, mainly growers and breeders active in the Netherlands. With the acquisition, GreenV will obtain unique knowledge and technology to advise and support its customers around the world with the development of new cultivation concepts that maximise the potential of crops through a range of innovations in automation, climate control, lighting and software, accelerating growth and increasing yield in both environments with daylight (conventional greenhouses) and without daylight (indoor farms).