Beneficial Insectary welcomes Jim McCanlies as Sales Director USA

Jim has an impressive background within the horticultural and agricultural industry. His passion for the success of growers and the supply chain that feeds them will be instrumental as Beneficial Insectary continues to innovate and expand within the US market. Jim's appointment underscores the company’s commitment to growth, achievable only through the success of its partners and the dedication of team members serving growers every day.

In his new role, Jim will be responsible for positioning the Beneficial Insectary brand in the US market. He will develop and manage the US sales, technical and marketing team.  Additionally, Jim will be tasked with developing and implementing strategic initiatives focused on customer intimacy and innovation to accelerate growth in the US market. He will also cultivate and maintain strong relationships with customers, distributors, and important industry stakeholders, aiming to make Beneficial Insectary the preferred supplier of biocontrol solutions.

Jim will be available at Cultivate from July 13-16, and visitors are invited to stop by booth 1833 to meet him and discover the company’s latest initiatives.

About Beneficial Insectary

Beneficial Insectary is a U.S. biocontrol industry pioneer and North America's top producer of beneficial insects and mites. Specializing in mass rearing, they lead in biological pest control and integrated pest management, offering affordable, natural solutions. Committed to science-based product development and least-toxic practices, they ensure high-quality production. Originally a small family farm, Beneficial Insectary is now a multinational company under BioFirst Group, distributing across North America.
For more information, please contact cliff@insectary.com. To learn more about Beneficial Insectary, please visit insectary.com.

About BioFirst Group

BioFirst Group is a global leader in biological pest and disease control and bumblebee pollination. With 32 subsidiaries and a network in 50 countries, they export to over 70 countries weekly. The organization serves both the horticultural and open field agricultural markets through its brands:

Biobest (and its subsidiaries) focuses on producing and selling biocontrols for managing plant pests in horticultural crops. BioWorks specializes in biopesticides (microorganisms) to control plant pests and diseases, and biostimulants in horticultural crops. Plant Products offers a one-stop shop distribution for horticulture products. Biotrop handles the production and sales of biopesticides, biostimulants, and inoculants for open-field row crops.

Their 2800 employees, including 600 in-house expert advisors, provide comprehensive support to growers worldwide, backed by continuous R&D investment.

For more information, please contact press@biofirstgroup.com. To learn more about BioFirst, please visit BioFirstgroup.com.

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