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Plenty, an autopsy: It promised the moon, but...

Added on 01 April 2025

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Plenty, an autopsy: It promised the moon, but...
Inside a Plenty strawberry grow room. Image credit: Plenty

Vertical farming has long been scolded for acting too much like a Silicon Valley SaaS industry and not enough like an agricultural one.

This week’s news of Plenty‘s bankruptcy—the latest of many—hit that point home harder than most.

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