Rebooking for IPM ESSEN 2026 exceeds 60 percent

Added on 01 April 2025

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Rebooking for IPM ESSEN 2026 exceeds 60 percent

IPM ESSEN 2025 was a great success, as confirmed by the recently published event analysis. The report provides insights into detailed survey results and key trade fair trends. It highlights not only the high satisfaction of exhibitors and visitors but also the impressive international presence and the growing interest in sustainable solutions for horticulture. Even during the last trade fair, more than 60 percent of exhibitors secured their booth for the upcoming year. All signs for the next leading world trade fair are pointing to green.

Event analysis 2025 now online

“The analysis of the past IPM ESSEN confirms that the event is perfectly tailored to the needs of the industry, both in terms of content and organization. This underlines IPM ESSEN’s global significance and has provided new impulses for the international horticultural industry. We are delighted with the high level of exhibitor re- participation,” says Oliver P. Kuhrt, CEO of Messe Essen.

Top marks for the world’s leading trade fair for horticulture

With 1,434 exhibitors from 45 countries and an international exhibitor share of 69 percent, the trade fair reaffirmed its global appeal. A remarkable 96 percent of exhibitors stated that they had reached their target audience at IPM ESSEN 2025, and 81 percent were satisfied with their business success. Additionally, 95 percent of exhibitors established valuable international contacts.

A total of 41,251 trade visitors from 110 countries – 42 percent from abroad – gathered information on the latest industry developments and products. The long list of visitor nations included Poland, Italy, the USA, Brazil, China, India, South Africa, and Australia. Particularly popular were the thematic tours, which offered targeted insights into various specialist areas, as well as sustainable plant concepts that reflect the increasing demand for climate-resilient solutions. 85 percent of national and international guests were satisfied with the range of innovations on display. Furthermore, 94 percent of trade fair visitors would recommend attending IPM ESSEN.

Event analysis and further information

The full event analysis of IPM ESSEN 2025 is now available on the Messe Essen website at www.ipm-essen.de. Interested parties can find comprehensive information on visitor and exhibitor figures, key industry trends, and participant feedback. Those looking to benefit from the international reach of IPM ESSEN 2026 can also find all details regarding booth booking and participation online. Additionally, the e-book provides impressions of IPM ESSEN 2025 in words, images, and videos, offering a first glimpse of what to expect in 2026. The next IPM ESSEN will take place at Messe Essen from January 27 to 30, 2026.

Outlook for IPM ESSEN 2026

The positive response to the newly designed 2025 supporting program underscores the industry's strong demand for information – especially regarding increasing digitalization, resource-efficient practices, and the shortage of skilled professionals. IPM ESSEN 2026 will once again feature the Gardeners’ Forum in Hall 2 and the Innovation Center for Horticultural Technology in Hall 4 – two central hubs for knowledge exchange and showcasing the latest market developments. The Landgard Order Days | Spring Edition will also take place for the second consecutive time in Hall 1A. Additionally, some of the national pavilions have already announced plans to expand their joint exhibition spaces.

For those who want to stay engaged with relevant industry topics beyond the trade fair, the IPM podcast “FROM THE GREENHOUSE” offers valuable insights. New episodes were recorded during IPM ESSEN 2025, with each approximately 30- minute episode being released monthly on the last Friday via all major podcast platforms until the next IPM ESSEN.

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