Syngenta Flowers’ Alicain Carlson takes on new marketing role
Added on 01 February 2024
“I am eager for this next role to develop our product portfolio and marketing strategy, further leveraging my technical experience and building on relationships in our organization and the industry,” Carlson says. “I have enjoyed leading the highest quality technical team in the industry, so the opportunity to expand that responsibility is an honor. I look forward to building a stronger marketing organization in the Americas and globally.”
Carlson has been with Syngenta Flowers for more than eight years, and has excelled in multiple technical roles, from supporting data-driven product launches through trialing to generating technical grower resources and managing teams of specialists. As Head of Marketing, she will lead Syngenta’s teams of product managers, technical specialists, and marketing and pricing managers to execute an aligned strategy for developing, supporting, and promoting Syngenta Flowers’ innovative portfolio. Carlson will remain a member of the Americas leadership team, contributing to its regional business strategy.
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