Canadian greenhouse grower wins two Global Packaging Awards

Canadian greenhouse grower wins two Global Packaging Awards

At this year’s PAC Global Awards Competition, Nature Fresh Farms received Best in Class for its HallowYoom® and Award of Distinction for its Organic Greenhouse Berries™ in the Package Innovation Design – Labels category.

For the HallowYoom label, the design team put a Halloween spin on the company’s Yoom® tomato. The Yoom, which is traditionally marketed to the tomato enthusiast for its range of flavours from savoury to fresh, with a hint of plum-like sweetness, was transformed into a Halloween-leaning design.

The Organic Greenhouse Berries showcases communication excellence on pack. “Using icons and text to simplistically and engagingly highlight the benefits of greenhouse-grown berries to shoppers while simultaneously showcasing product quality is an example of marketing excellence,” notes a press release.

Continue reading.

Image by jcomp on Freepik

Source:

Share