4 ways going green can boost your bottom line

Research published in the journal Energy Policy found annual carbon emissions from inefficient indoor cannabis cultivation in the U.S. are similar to emissions produced by 3 million cars. Beyond a long-term problem for the planet, inefficient production across the industry is a poor way to attract the most important customer segment for long-term growth in an era of declining sales. More than half of Gen Z (born between 1997 and 2013) is 18 years of age or older, and their preferences as consumers will dictate how the industry grows and survives. This generation cares a lot more about sustainability than past generations, and they’re willing to pay more for eco-friendly, sustainable retail products from socially responsible brands.

As the wine industry has demonstrated, there is great potential for monetary gains from cutting energy costs and waste while attracting younger, more conscientious consumers. A study of small- to medium-sized wineries and vineyards published in Science Daily found “the more sustainability practices a winery has in place, the better its financial performance — and the effect is enhanced when a winery perceives significant pressure from competitors.”

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