How to allocate your cultivation budget for innovation

Added on 13 October 2023

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How to allocate your cultivation budget for innovation

Streamlining the industry for a more productive future should begin at the root: with cultivators.

Since the start of legalization, the cannabis industry has expanded exponentially, introducing previously unimagined jobs like “cannabis public-relations rep” and “cannafluencer” to the world. But none of these progressive pathways for the plant would exist without roots planted in a highly efficient grow room. That’s always where a cultivator’s budget should begin.

Innovation continues to propel evolution. Updating outdated systems reduces errors, increases profit, and improves the quality and efficacy of the industry. In a grow room, that looks like less labor, longer-lasting and more potent product, and more time and money for entrepreneurs to come up with better ideas for their business.

Although innovation delivers benefits to every link in the supply chain, it best serves the industry when it takes place where the seed is planted. After all, the plant is central to the industry’s very existence, and high-quantity and -quality product is irrefutably essential for continued progression, destigmatization, and acceptance.