GreenTech Americas 2025: The future of sustainable horticulture

Conference programme-highlights:

Tuesday 25 March:

• 08:30 - 10:55: Workshop: “Everything you have to know about cultivating hydroponics leafy greens by Sonny Moerenhout (Cultivators), Joost Somford (JASA Packaging Solutions), Patrik Borenius (Green Automation Americas LLC), Carlos H Umana (Nunhems/BASF Vegetable Seeds)  
• 12:45 - 13:30: Find out how VDE Plant drives sustainability with energy efficiency and a committed team at the International Strategic Conference by keynote speaker Karin van der Eijk (VDE Plant)
• 16:00 - 16:45: “Mexico facing the challenge of tariffs and the TMEC: Threat or opportunity for the economy?” by Dolores Aguirre (Aguirre y Asociados, S.C.) and moderated by Alfredo Díaz (AMHPAC)

Wednesday 26 March:

• 08:30 - 11:00: The Power Day will focus on the theme "Passion for people or just profit?" with presentations and moderated discussions led by industry leaders.
• 13:00 - 13:45: “Optimizing supply chains for global competitiveness, automation, labor efficiency, and yield maximization to lower production costs at the International Strategic Conference with keynote speaker Jason Whitcher (Mastronardi Produce Ltd.) and moderated by Ricardo Martínez (Asesores en Invernaderos)
• 15:00 - 16:00: “Impact of climate change on protected agriculture” by Bas Duijvestijn (Van der Hoeven), Felipe Palomares (Jd Agro-Kapital - Ludvig Svensson), Adolfo Minero (Harnois) and moderated by Alejandro Ávila (Bonanza Fresh)
• 16:00 - 17:00: “How to be more sustainable: Efficiency in irrigation systems and fertilizers” by Fernando Alfaro (GROWA Greenhouse Systems), Gerardo López, Grower (Finka), Luis Carlos Díaz (GreenHow) and moderated by Jesús Arévalo (Intagri)

Thursday 27 March:

• 10:00 - 11:00: “Awakening the giant: Mexico’s ornamental potential” by Betina Batista (Dümmen Orange), Gilberto Rendón (Iguana Growers), Claudia Lee (Akiko) 
• 12:00 - 13:00: “Role models, women who inspire future generations” by Violeta Ruiz (Rabita Agrotextil), Ernestina Serrano (Cerro Fresh), Patricia Toledo (Consejo Nacional Agropecuario) and moderated by Homero Ontiveros (AgTech América)
• 13:15 - 14:15: “Comparing different labor retaining strategies” by Oscar Woltman (Phoenix Consultoría), Carlos Visconti (Red Sun Farms Group) and moderated by Rafael Pizarro (Natura Quality Foods)

Check out the full conference programme at https://www.greentech.nl/americas/programme.

About GreenTech Americas
GreenTech Americas is part of the GreenTech portfolio and focuses on Mexico as well as the rest of the Americas. The goal is to meet the specific needs of growers, breeders and suppliers. GreenTech Americas enables a greater exchange of knowledge, experiences, and success stories of the horticultural industry in this region. The show is organized by RAI Amsterdam and Informa Markets. Please find more information at www.greentech.nl/americas/. 

About GreenTech Amsterdam
GreenTech Amsterdam will be held from Tuesday 10 – Thursday 12 June 2025. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands. More information via www.greentech.nl or follow Facebook, LinkedIn, Twitter, Instagram or YouTube.