Industry leaders create unique connections on Power Day
Added on 03 July 2023
The participants of the Power Day at GreenTech were challenged in creative sessions to make new connections with other industry leaders, throughout the production chain. They were encouraged to think outside the box by looking at the sector in a different way, becoming aware of the importance of collaboration and getting to know each other and each other's field better. What are the things to work on for the future and what inspiring ideas can you already pick up today?
Creating new value
The kick-off was provided by Peter Maes, Chief Strategy Officer at Koppert. Greenhouse horticulture is in transition and it requires sustainable leadership to maintain its position. “We are facing major challenges: what does that mean for us and horticulture in terms of sustainability?”, he wondered. According to Maes, it is better to step in now than to be forced. There are challenges in the areas of biodiversity, emissions, food safety and food security, crop protection, economy and politics and society and they require new coalitions and cooperation models. “The sector must therefore reinvent itself and create new value.”
Kim Schotborgh, Exhibition Manager - GreenTech Global said: “To meet the demand of our target group, we needed to do something different, something new. A side event for a specific group of people where new connections were created with an interactive character. The slogan of the event: Dare to color outside the lines!
Photos: GreenTech
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