Sanclucar's master growers meet at Fruit Logistica

The countdown to the Fruit Logistica trade fair has already begun, and with it, the final preparations of the multinational SanLucar, to join the world leader exhibition in the fruit and vegetable sector. 

The premium fruit and vegetable brand returns to the Berlin fair from 8th to 10th of February, as always accompanied by its master growers: Antonio Llusar y Cia (citrus fruit); Fresaflor (berries); Frutas Poveda (lemon and stone fruit) and Giuliano (grapes and cherries). 

"After the years of pandemic, we have become even more aware of the importance to meet in person, being able to talk face-to-face and exchange new ideas. Maintaining a close relationship with our contacts has always been very important to us and Fruit Logistica is the ideal event to meet and spend time together," says Stephan Rötzer, owner and founder of SanLucar.

SanLucar Novelties 

"This year, in addition to our stand, in a new showroom exclusive for our clients we will present not only individual product, packaging or concept innovations, but also complete building blocks for secondary placements or shelf elements such as our upcoming Disney promotion, display variants or complete SanLucar tomato concepts. Even now, before the trade fair, we have a very positive response from our retail partners," says Armin Rehberg, CEO of SanLucar.

"Honeydroptomato" and "Datetomato" are two of the new products that the company will present at Fruit Logistica 2023.The "Honey Drop Tomatoes” convince with their excellent aroma, intensely sweet honey flavor, wonderfully juicy and crunchy-fresh and their handy size, which makes them the ideal snack for in between. As for the “Date Tomatoes”, they convince with an attractive shape and a particularly balanced taste due to the thermal water that SanLucar uses in the cultivation of its tomatoes in Tunisia.  

Another SanLucar novelty at this year's edition will be the presentation of its new line of vegan ice cream based on seasonal fruit, which clients and interested visitors will be able to taste at the fair. 

The company's booth will also display the range of flowers and plants, which SanLucar has been selling since 2021. Fruit plants such as banana trees, small citrus trees or mini pineapple plants will decorate the SanLucar stand in Berlin. SanLucar`s olive oil will also be tasted at the fair, along with its well-known line of fresh cuts and ready-to-eat fruit salads.

SANLUCAR`S LOCATION AT FRUIT LOGISTICA: HALL 27-STAND C30

 About SanLucar

SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the German, Austrian and Dutch retail market. The portfolio also includes smoothies, fresh cut, as well as flowers and plants and now also ice cream. Currently, SanLucar is expanding into Canada, Italy, England, Scandinavia, Poland, Ecuador, the Middle East and North Africa. 

SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 4,000 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco and Tunisia, both in its office branches and on its own farms. The philosophy "Taste in harmony with people and nature" is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.

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