Asia's largest flower producer with Agriware 365

Asia's largest flower producer with Agriware 365

'Flower your life' is the slogan of Dalat Hasfarm in Da Lat, Vietnam. And that is exactly what they do; Dalat Hasfarm produces a wide range of cut flowers, pot plants and young plants, giving color to both the domestic and foreign markets. In 2019, they partnered with Mprise Agriware in order to combine all their processes and planning activities into one flexible platform. How are they doing now? Time for a conversation with Aad Gordijn, CEO of Hasfarm Holdings.

City of Eternal Spring

Da Lat is nicknamed "City of Eternal Spring" because of its subtropical highland climate. The temperature is moderate compared to the rest of Vietnam, making the area extremely suitable for agriculture. Not surprisingly, this was a good place to establish Dalat Hasfarm in 1994. It has since grown into a company with a total greenhouse area of 220 hectares, 4,500 employees and sister companies in Japan, China and Indonesia. This makes the Hasfarm Group the largest flower producer in the Asia-Pacific region.

Innovation is the key to success

Aad Gordijn, CEO of Hasfarm Holdings: "In Vietnam, Dalat Hasfarm has a chain of flower shops, flower booths in more than 200 supermarkets and 4 wholesale distribution centers in the major cities. Innovation and introduction of new varieties is the key to our success and we test over 500 new varieties a year from well-known breeders around the world."

Dalat Hasfarm strongly believes in high-tech solutions and is always looking for innovative and sustainable ways to grow high-quality plants. The flowers have excellent quality and vase life thanks to professional management, state of the art greenhouses and an integrated Cold Chain.

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Photo: Mprise Agriware

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