Demand for perennials is on the rise

Added on 13 April 2023

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Tom Watson, Director of Marketing for The Perennial Farm in Glen Arm, MD, says the perennial market is on an upward trajectory. Sales are up and demand is strong for retail and landscape installation. There has been a steady rise in perennial interest and sales over the last few years.

The main challenge with sales, however, is Mother Nature. When there’s an especially wet spring, such as 2022, landscapers must delay their work and customers are less likely to come to garden centers during wet weather. Since Watson cannot control the weather, he is focusing on various gardening programs to increase customer interest and promote offerings from The Perennial Farm.

Crops from The Perennial Farm are divided into various gardening solutions categories on the web store. The Perennial Farm created its solutions gardening program five years ago, and it has become quite popular among its garden center and landscape customers. Categories include plants that are deer-resistant, drought-tolerant, moisture-tolerant, natives, and pollinator plants.

“We developed our solutions gardening program for the end consumer, the homeowner,” Watson says. “It helps our garden center customers by providing solutions for their customers. We offer a lot of marketing to make those sales. It works for landscapers, too.”