Floral holidays fuel a boom in Romania’s flower sales

Added on 10 March 2023

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Floral holidays fuel a boom in Romania’s flower sales

Romania’s Martisor Spring Festival and Valentine’s Day floral spending reached ‘historic high’ between 1-8 March with flower gifting worth more than €32 million across the country.

More than 3,000 firms are competing in a market where March represents the peak of sales for the entire year. Martisor – a diminuitive for Martie, the Romanian name for March)- herarlds the arrival of spring on 1 March and on 8 March Romanians celebrate International Wwomen’s Day.

Flowers are arguably among the most popular gifts to celebrate these two imporant holidays.

In the run up to the festivities, marketing agency Frames expected more than 2.3 million flower bouquets tob e sold between 1-8 March. The estimation takes into account that there are 4.56 million women over the age of 18 in Romania’s cities, where 90 per cent of the flowers are sold. At least half of the ladies and young women will receive a bouquet of flowers at an average price of RON 70 (EUR 14).

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Photo courtesy of AIPH